Having your own dedicated online ordering app is more than just a convenience for your customers; it’s a strategic imperative for your business’s health, profitability, and long-term growth. In today’s competitive digital landscape, relying solely on third-party delivery platforms comes at a steep cost — one that could be avoided by investing in your own technology.
Below, we’ll explore why an online ordering app is no longer optional, but essential.
One of the biggest reasons businesses are shifting to their own online ordering app is to escape excessive commission fees charged by third-party platforms.
Third-party platforms typically charge 15%–30% (or more) per order.
Over time, this eats away at your profit margins.
For restaurants, cafes, retail shops, or service providers, this could mean thousands of dollars lost every month.
When you own an online ordering app, you replace those unpredictable commissions with either:
A flat monthly fee
Or a minimal transaction fee
Either way, the majority of your revenue stays where it belongs — in your pocket. That translates directly into healthier margins and more capital to reinvest in your business.
With third-party apps, you’re often limited to minimal information — a name and an order. That leaves you unable to:
Build long-term customer relationships
Launch effective marketing campaigns
Track customer loyalty or preferences
In other words, you’re losing valuable customer lifetime value.
With your own branded online ordering app, you collect rich, first-party customer data:
Full contact details (name, email, phone)
Order history and preferences
Frequency of purchases and loyalty patterns
This allows you to:
Personalize promotions (e.g., birthday offers or favorite-item discounts)
Send push notifications to bring customers back
Run targeted campaigns that increase repeat orders
Analyze buying patterns to adjust your menu, pricing, or inventory
In short: customer data is power. And with an online ordering app, the power is in your hands.
When you rely on a third-party delivery app, you’re often stuck waiting for updates or working within their pricing limitations. Seasonal specials, flash promotions, or quick price adjustments can become frustratingly slow or impossible.
With your own online ordering app, you can:
Add or remove menu items in real-time
Update prices instantly based on supply or demand
Promote daily specials or exclusive deals directly
Adjust inventory on the fly
This flexibility ensures your business stays agile and responsive to customer needs.
At My Shop Technologies, we’ve developed a powerful online ordering app solution designed to help businesses like yours thrive. Unlike cookie-cutter apps, ours is built to put you in control.
Significant Savings on Fees: Keep more profit by avoiding third-party commissions.
Ownership of Customer Data: Unlock marketing and loyalty opportunities.
White-Label Branding: Your logo, your colors, your identity — not a generic marketplace.
Seamless Order Management: Integrated order flow reduces errors and improves speed.
Robust Growth Tools: Secure payments, loyalty programs, push notifications, and more.
The digital shift in consumer behavior is here to stay. Customers expect easy, mobile-first ordering experiences, and businesses that fail to adapt risk losing out. By adopting your own online ordering app, you not only save money but also strengthen your customer relationships, streamline operations, and gain a competitive edge.
Don’t let third-party platforms control your future. Invest in a branded online ordering app that puts your business first.
👉 Ready to transform your online presence? Contact My Shop Technologies today and start saving on fees while building lasting customer relationships
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Monday – Friday 9:00AM – 4:00PM
