Data Deletion Instructions

These instructions apply to Marketing Specialist, the MyShop feature that lets a restaurant connect its own Facebook Page, Instagram professional account and ad account so that MaYa, MyShop's AI assistant, can prepare, publish and report the posts and ads the restaurant approves. The feature is provided by MY-SHOP USA, INC. ("MyShop", "we"). Our full Privacy Policy also applies. Learn more about the feature on the Marketing Specialist page.

Option 1: Disconnect in your MyShop admin (recommended)

• Sign in to your MyShop admin as the business owner.
• Open the Marketing Specialist tab and choose Disconnect.
• Confirm on the screen that explains what will happen.

We recommend this option because we pause every campaign and scheduled post MaYa manages before removing our access. You receive a confirmation in your admin and by email, with a confirmation code.

Note: the on/off switch in the same tab only pauses marketing and keeps the connection. To delete data, use Disconnect.

Option 2: Remove the app from Facebook

• In Facebook, open Settings & privacy › Settings › Business integrations, or in Meta Business Suite open Settings › Business integrations.
• Select MyShop Marketing Specialist and choose Remove.

When Facebook tells us the app was removed, we run the same deletion described below. Because our access is already gone at that point, we can no longer pause your campaigns for you: any campaigns that are still running keep running in your own ad account, without management by MyShop and without a MyShop fee. You can stop them in Meta Ads Manager.

Option 3: Ask us by email

Email privacy@myshoptechnologies.com from the email address of the MyShop account owner, with the business name and the subject "Data deletion". We confirm the request with the account owner, disconnect the service and complete the deletion within 30 days.

What happens when you disconnect

• All campaigns and scheduled posts that MaYa manages are paused.
• Our permission to your Facebook and Instagram assets is removed, and the access token we held is destroyed.
• Your final MyShop fee is calculated from the ad spend up to the moment of disconnection and appears on your next invoice.

What we delete, and when

Within 30 days of disconnection we delete the Facebook and Instagram platform data we stored for your business, including:

• Ad and post performance data (insights) received from Facebook and Instagram.
• Ad previews, and the identifiers of posts we published.
• Connection records that link your business to your Facebook assets.
• Daily ad spend details, which are reduced to a monthly total.
• Creatives prepared for you that were never published.

Deleted data is also removed from our backups within 35 days.

What we keep

We keep only what we need for billing, accounting and legal obligations: your invoices, the monthly ad spend totals used to calculate our fee, the identifiers of the campaigns that fee relates to, and an audit record of the disconnection. These records are kept for as long as the law requires.

What stays yours on Facebook and Instagram

Disconnecting never deletes anything from your Facebook or Instagram accounts. Your ad account, Page, Instagram account, Pixel, campaigns (paused) and their history remain yours, under your control. Data held by Meta is governed by Meta's own policies; to delete data from Meta, use the tools Meta provides in your Facebook and Instagram settings.

If you are a customer of a restaurant

Restaurants that use MyShop decide how their own customer data is used. To make a request about your data, contact the restaurant directly, or email privacy@myshoptechnologies.com and we will pass your request to the restaurant and help it respond.

How we handle your data while connected

• Facebook and Instagram data is used only to run and report that restaurant's own marketing.
• It is never combined across restaurants and never sold.
• Access tokens are stored encrypted and are never shown in the admin, in MaYa or in logs.

Contact

MY-SHOP USA, INC. (MyShop) · 1590 NE 162 St, North Miami Beach, FL 33162 · +1 (786) 408-5708

privacy@myshoptechnologies.com