Reasons to have your online ordering app

Having your own dedicated online ordering app is more than just a convenience for your customers; it’s a strategic imperative for your business’s health and future. Here’s why:

Escape High Delivery Fees: Keep More of Your Hard-Earned Revenue. Third-party delivery platforms, can charge exorbitant commission fees, often ranging from 15% to a staggering 30% or more on every single order. This significantly erodes your profit margins. With your own restaurant online ordering app (or for any type of business), you eliminate these steep commissions. You might pay a flat monthly fee or a much lower per-transaction fee, but the bulk of the revenue from each order stays exactly where it belongs: in your pocket. This directly translates to increased profitability and a healthier bottom line.

Own Your First-Party Customer Data: The Key to Lasting Loyalty. This is arguably the most critical advantage. When customers order through third-party apps, those platforms own the customer data. You get minimal information – often just a first name and order details. This means:

• Lost Customer Lifetime Value: Each order is a missed opportunity to build a long-term, valuable relationship.
• No Direct Marketing: You can’t directly email them about new promotions, send SMS alerts or offer personalized discounts. Limited Re-engagement: Without their contact information, it’s incredibly challenging to bring those customers back for repeat business. They’re effectively anonymous transactions.
• With your own online ordering app, you collect rich first-party customer data: names, email addresses, phone numbers, order history, preferences, and more. This data empowers you to:
  • Personalize promotions: “Happy Birthday, [Customer Name]! Enjoy 15% off your favorite [Dish]!”
  • Drive repeat business: Send targeted push notifications about daily specials or loyalty rewards.
  • Understand customer behavior: Identify your most loyal customers, popular menu items, and peak ordering times to optimize your offerings and marketing strategies.

Complete Control Over Your Menu and Pricing: Tired of waiting for third-party platforms to update your menu or being limited by their pricing structures? With your own app, you have full control. Update items, add specials, adjust prices, and manage inventory in real-time – instantly reflecting changes for your customers. This flexibility is crucial for adapting to supply chain changes, seasonal offerings, or promotional needs.

At My Shop Technologies, we understand the challenges businesses face in the digital landscape. That’s why we’ve developed a powerful, intuitive, online ordering app designed specifically to help you thrive.With the My Shop Technologies app, you gain:

• Significant Savings on Delivery Fees: By empowering your customers to order directly from you, you cut out the hefty commissions charged by third-party platforms. More of every sale goes directly to your business.
• Complete Ownership of Your Customer Data: Use this data to build powerful marketing campaigns, implement loyalty programs, and truly understand your customer base for long-term growth.
• A Fully Branded App (White-Label Solution): We provide you with a white-label online ordering app that carries your brand’s logo, colors, and identity. Your customers interact directly with your business, not a generic marketplace.
• Seamless Order Management: Our app integrates smoothly with your existing operations, streamlining order flow from customer to kitchen/fulfillment, reducing errors, and improving efficiency.
• Robust Features for Growth: From easy menu management and secure payment processing to push notifications for promotions, My Shop Technologies provides the tools you need to engage customers and drive sales.

Don’t let third-party platforms control your customer relationships and erode your profits. It’s time to take charge of your digital future. Invest in an online ordering app that puts your business first. Ready to save on fees and own your customer data? Learn more about the My Shop Technologies app today and transform your online presence!